Adidas Unveils Tokyo Collection for 2024 Summer Olympics
Celebrating Sports' Highest Values
Today, adidas unveiled the team kits for the 2024 Summer Olympics in Paris, drawing inspiration from 70 years of the brand's sportswear heritage. The collection, aptly named the "Tokyo Collection," aims to embody the highest values of sportsmanship.
A Legacy of Collaboration
Horst Dassler, son of the adidas founder, played a pivotal role in forging relationships with athletes and national associations. His vision of fostering excellence in sports fueled the brand's commitment to providing athletes with the best equipment and apparel to reach their full potential.
Empowering Athletes
As part of its ongoing mission to support athletes, adidas has launched new shoes designed specifically for 41 Olympic disciplines. Unveiled at an event in Paris on Thursday, the shoes feature innovative technologies to enhance performance and provide unparalleled comfort on the world's biggest sporting stage.
Countdown to Paris 2024
With the 2024 Summer Olympics rapidly approaching, adidas's Tokyo Collection serves as a testament to the brand's unwavering commitment to inspiring athletes and celebrating the spirit of competition. As the countdown continues, adidas remains dedicated to providing the tools and support that empower athletes to achieve their dreams in Paris.
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